Pipelines: Stages for managing leads and customers, including New Lead, Responded Lead, Appointment No Show, Appointment Booked, Nurture, Purchased, and Unsubscribed.

Workflows: Automate actions based on lead responses and interactions. Includes triggers, follow-ups, and goal-based outcomes, such as moving a lead from "New Lead" to "Responded" or "Appointment Booked."

Lead Capture: Forms are used to gather lead information from various sources (FB Ads, Google, Event Registration) and tagged for proper tracking.

Communication: Automated email and SMS follow-ups based on lead actions or lack of response, such as "New Lead Intro" with a series of messages or moving leads to "Nurture" if unresponsive.

Appointment Management: Includes automated reminders and actions for No Shows, Cancellations, and Confirmed Appointments to keep the booking process smooth.

Nurture Workflow: Engages stale or unresponsive leads with periodic messages until they respond or book an appointment.

Purchased and Unsubscribed: Tracks when a lead becomes a customer and updates their status. If a customer unsubscribes, DND is activated across all communication channels.

Assets and Forms: Customizable assets (like logos, business details) and forms for collecting lead information, appointment scheduling, and quick launches.