Pipelines: New Lead, Responded Lead, Appointment No Show, Appointment Booked, Nurture, Purchased, and Unsubscribed stages for managing lead progress.

Lead Generation & Workflow: Leads fill out forms from FB Ads, Google, or Event Registrations, tagged appropriately (New Lead), and entered into follow-up workflows like "New Lead Intro."

Follow-Up Strategy: Automated emails and SMS reminders engage leads at multiple intervals. Unresponsive leads are moved to the "Nurture" pipeline after 14 days.

Appointment Management: Includes automated handling of no-shows (SMS, email reminders) and appointment confirmations, aiming to ensure appointments are kept or rescheduled.

Nurturing & Re-engagement: Leads that haven’t booked an appointment or purchased are nurtured with ongoing communications. Re-engaged leads are moved to "Responded to Nurture."

Purchase & Unsubscribed Handling: Leads who make a purchase are moved to "Purchased" with all relevant details updated, while unsubscribed leads are marked DND and removed from communication.

Custom Forms & Funnel Pages: A variety of lead-gen forms (Name, Email, Phone) and custom funnel assets (business logos, area names, discount offers) capture lead details and drive conversions.

Funnel Structure: Includes opt-in, booking, and thank you pages, each designed to collect relevant information, confirm appointments, and finalize purchases with added urgency and trust signals.