New Lead Workflow: Captures new leads through forms from multiple channels (FB Ads, Google, Event Registration), tags them as “New Lead,” and adds them to the “New Lead Intro” workflow for follow-up.

New Lead Intro: Sends a series of SMS and emails, waits for responses, and either moves leads to the "Responded Lead" or "Appointment Booked" stages, or adds them to "Nurture" if unresponsive.

Responded Lead Workflow: Handles leads that have responded by trying to book appointments, updating their status, and moving them to "Nurture" if they go stale.

Appointment No Show: Engages leads who missed appointments, follows up with SMS and emails, and works to rebook the appointment, updating their status and moving them to "Nurture."

Appointment Booked Workflow: Confirms appointments with reminders via SMS and email, and tracks whether leads show up for the appointment.

Nurture Workflow: Re-engages stale leads who haven't responded or booked an appointment within 14 days, using a combination of SMS and email follow-ups.

Purchased Workflow: Converts leads to customers by updating their opportunity to "Purchased," removing previous tags, and notifying staff.

Unsubscribed Workflow: Manages unsubscribed leads, disabling communication and updating their status to reflect they’ve opted out.