New Lead: Capture and categorize new leads from multiple sources (FB, Google, etc.).

Responded Lead: Move leads who respond to initial outreach into the "Responded Lead" stage for follow-up.

Appointment No Show: Track and follow up with leads who miss appointments, aiming to reschedule.

Appointment Booked: Confirm appointments and send reminders via SMS/email.

Nurture: Engage stale leads after 14+ days with SMS and email to prompt re-engagement.

Purchased: Convert leads into customers by updating opportunity status and notifying the team.

Unsubscribed: Manage unsubscribed leads, disabling communication and updating statuses.

Forms & Funnels: Utilize lead gen forms, calendar forms, and custom funnel pages for efficient lead capture and tracking.