Lead Acquisition & Tagging: Capture leads via multiple channels (FB Ads, Google, Event Registration), tagging them as "New Lead" and assigning users.

Lead Nurturing: Automated workflows send a series of welcome emails and SMS, followed by regular reminders, to prompt responses or appointment bookings.

Responded Lead Workflow: After lead engagement, they are moved to the "Responded Lead" pipeline and booked for appointments or further nurturing.

No Show & Rescheduling: Automated follow-up for missed appointments, with SMS and email reminders, and leads moved to the "Nurture" pipeline if unresponsive.

Appointment Confirmation: Automated appointment reminders, with SMS and emails, and confirmation forms sent after appointments are booked.

Nurture Campaign: For stale leads or those with no recent engagement, workflows nurture them with SMS and email until they re-engage or make a purchase.

Conversion to Purchase: Once a purchase is made, the lead is marked as "Purchased", and staff is notified to finalize the process.

Unsubscribed Leads: Leads who unsubscribe are automatically added to a "Do Not Disturb" list across all communication channels.