Pipelines: Stages include New Lead, Responded Lead, Appointment No Show/Cancelled, Appointment Booked, Nurture, Purchased, and Unsubscribed.

Workflows: Automates lead capture, responses, and follow-ups through SMS and email to move leads through the pipeline.

Lead Organization: New leads are tagged, assigned to users, and placed in workflows based on source (FB, Funnel, etc.).

Engagement Sequences: New leads receive automated SMS/Emails (Welcome, Reminders) to encourage booking or responding.

No Show/Appointment Reminders: Missed appointments trigger follow-up sequences with SMS/Email reminders and rebooking attempts.

Nurture Pipeline: Inactive or stale leads are nurtured via a series of SMS/Emails to encourage re-engagement.

Purchase Conversion: When a lead purchases, the opportunity is updated, and the team is notified.

Unsubscribe Management: Leads who opt-out are tagged and placed in the Unsubscribed pipeline, with DND enabled across channels.