Lead Capture & Segmentation: Automates the process of capturing leads from various sources (e.g., FB Ads, Google) and assigns tags based on the source (e.g., FB Lead, Funnel Lead).

Follow-up & Engagement: Sends a series of automated SMS and email messages to nurture new leads, aiming for responses or appointment bookings.

Nurture & Re-engagement: Leads who don't respond are tagged as "Unresponsive" and added to a nurturing workflow with periodic follow-ups via SMS and email until they re-engage.

Appointment Scheduling: Sends automated appointment booking reminders, including confirmations, reminders, and follow-up communication in case of no-shows or cancellations.

Pipeline Stages & Tagging: Leads are categorized through various pipeline stages (New Lead, Responded Lead, Appointment Booked, Nurture, Purchased) with tags like "Responded," "Re-engaged," and "Stale" to track progress.

Purchased Conversion: When a lead converts to a customer, the pipeline is updated to reflect the purchase, and a "Purchased" tag is added.

Unsubscribe Management: Opt-out requests trigger DND and update the pipeline to reflect an unsubscribed status.

Customizable Funnel: Provides customization options for funnels, including branding, discount offers, and localized details to better target leads.