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Fire & Water: Damage Restoration Lead-Gen Site
Lead Management Pipelines: Leads are processed through stages like "New Lead," "Responded," "Appointment Booked," and "Purchased," with each stage marking the progression or resolution of a lead.
Automated Lead Organization Workflow: When leads enter through various channels (forms, FB Ads, etc.), they’re tagged, assigned, and added to workflows based on how they became leads (e.g., "FB Lead").
Nurturing New Leads: Initial workflow includes staff notifications, welcome emails/SMS, and follow-ups (up to 14 days) to encourage responses or bookings, with "unresponsive" leads moving to "Nurture."
Responded Lead Workflow: Engages leads who respond, prompting staff to book appointments, and follows up over time to prevent "stale" leads from going unaddressed.
Rebooking No-Show Appointments: For "No Show" or canceled appointments, workflows send re-engagement messages to encourage another booking.
Confirmed Appointment Flow: Automated reminders leading up to appointments ensure attendance, while post-appointment workflows manage follow-up actions based on outcome (e.g., purchase or nurture).
Customized Funnel Pages and Forms: Each stage includes customizable assets like logos, discount offers, local market names, testimonials, and maps to reinforce branding and create a seamless lead journey.
Post-Purchase and Unsubscribed Workflows: Converts successful purchases into “WON” opportunities, while unsubscribes are marked as DND, ensuring compliance and clean list management.
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